INTERSPORT - MAKE IT YOUR GAME
I directed this TVC with Cape Town Productions, shot by Julian Robinet. The focus was simple: keep it human. These athletes are chasing progress, not perfection, and every frame needed to feel believable.
We mixed planned beats with space for the performers to bring something raw. The visuals balance composed, cinematic shots with handheld moments that draw you right into the breath and effort. Careful pre-production gave us the freedom to weave in match cuts and seamless transitions, so the film flows while holding onto the messiness that makes it real.
CREDITS
CLIENT INTERSPORT | CLIENT VALENTINE ZIMERMANN, BENJAMIN COHEN, ANDREW HOGG | AGENCY ATTITUDE STUDIOS BERLIN | HEAD OF PRODUCTION ALESSIO CAMPO | CREATIVE DIRECTOR JAMES BROOKS | CREATIVE SIDNEY LEUNG, KEANO ROSS | ACCOUNT MANAGER NATALIA KIRSCH | AGENCY PRODUCER BRADY ALLEN | PRODUCTION COMPANY CAPE TOWN PRODUCTIONS | EXECUTIVE PRODUCER GAVIN LEVY | HEAD OF PRODUCTION (SA) RYAN GELDERBLOM | PRODUCER CARLA ROBERTS-PHILIIPS | DIRECTOR ALEX FYNN | DIRECTOR OF PHOTOGRAPHY JULIAN ROBINET| 1ST AD PLATON TRAKOSHIS | 2ND AD ABU BAKR BARDEN | 1ST AC MILES RITCHIE | 2ND AC WILLEM DE WET | CAMERA OPERATOR DECIO LOURENCO | GAFFER WARRICK LE SUEUR | GRIP ERIC LOLO | DIGITAL / VT JACQUES VAN ZYL | PHOTOGRAPHER RICHARD JOHNSON | 1ST PHOTO ASSISTANT OLIVER KRUGER | 2ND PHOTO ASSISTANT RUSSELL HATTON | KEY PROPS STYLIST CAMILLA-ROSE COPEMAN SMITH | PROPS ASSISTANT EMILIANO GILARDI | PROPS DRIVER ABDUL HAKIZIMANA | KEY HMU MAKAIRA DULLABH | HMUA ASSISTANT KELLY TAYLOR | WARDROBE KEY STYLIST ERIN SIMON | STYLING ASSISTANTS ROBYN AGULHAS, CARLEY ADONIS | IRONING LADIES ELEANOR, CATHY | UNIT MANAGER MARTIN MARAIS | UNIT ASSISTANT ETHAN KOJETIN | PRODUCTION MANAGER PATRICK WEITZ | PRODUCTION ASSISTANTS FIJI ORTON, LIAM GREEN | RUNNERS TROY FERGUSON, JOSHUA LEVY | CLIENT CHAPERONE CALEB BJEGFELT | AGENCY CHAPERONE MICHELLE JONKER | ONSET MEDIC ISMAIL JACOBS | ONSET TOILETS MLU CENTANE | DRIVER EQUIPMENT VEHICLE JETH ALFONSO | TALENT MATT MARTINS, MIKAELA BRYANT, INDIANA VAN RENSBURG, SASKIA VAN RENSBURG, JURIAAN JORDAAN, AMBER JONES, ANTONIO GAMBINO, JAYDEN SMITH, CHADLEIGH CLOETE, EBRAHIM HARTLEY, BRADLEY AH YUI, NOAH KAHN, HARRY MOSS | EDITOR ALEX FYNN | GRADE KYLE STROEBEL | FINAL MIX THE WORKROOM