PUMA - BLUE BULLS

This campaign for Puma launched the new Vodacom Bulls home and away kits, drawing inspiration from the retro pixelated style of 1980s and early 1990s video games. At the centre of the concept is the Barberton Daisy, redesigned in pixel form to evoke nostalgia and pay tribute to the team’s history.

We shot the campaign on location at Loftus Versfeld Stadium in Pretoria. The setting helped ground the visuals in the Bulls’ home turf while reinforcing the connection between legacy and innovation. The final piece strikes a balance between playful and proud, celebrating the spirit of the team in a fresh, visually bold way.

CREDITS

CLIENT PUMA | PUMA TEAMHEAD TEAMSPORT MARKETING TSHEPO MASHISHI | RUGBY SPONSORSHIP HENDY SEERANE | AGENCY 99C | CREATIVE DIRECTOR DANE ALEXANDER | BUSINESS UNIT DIRECTOR HETTIE SWART | GRAPHIC DESIGNER MYLES EVANS | ACCOUNT DIRECTOR SLINDILE KHUMALO | SENIOR MEDIA PRODUCER COLLETTE CRUYWAGEN | TALENT CANAN MOODIE, ELRIGH LOUW, JF VAN HEERDED, STEDMAN GANS, CAMERON HANEKOM | PRODUCTION COMPANY PRETTY NEAT | DIRECTOR ALEX FYNN | EXECUTIVE PRODUCER TASSYN MUNRO | JUNIOR PRODUCER KRISTIN PIENAAR | DIRECTOR OF PHOTOGRAPHY JONATHAN KYRIAKOU | FOCUS PULLER TYRONE POIPAU | AC / LOADER KHAYA SKEEF | GAFFER VUKANI KHAWULA | BEST BOY LIGHTING SAMKELO MAVUNDLA | KEY GRIP SIZA KHAWULA | GRIP ASSISTANT SANDILE SANZA | ART DIRECTOR DANIALA DAGNIN | PROPS MASTER DAVID HUTT | SET BUILD LEAD RAYMOND KAZHAMJE | MAKE-UP ARTIST TAMARYN VAN TONDER | WARDROBE STYLIST NATASHA GEORGE | STILLS PHOTOGRAPHER LESEDI MOTHOAGAE | LIGHTING ASSISTANT SIMO NGUBENI, LUCKY MATIYELA | EDITOR DAMIANE VAN REENAN | VFX NICOLAI GROUDEV | GRADE NIC APOSTOLI | FINAL MIX WORKROOM