VIRGIN ACTIVE - BOXING
Glove up, power up and get ready to rumble. That was the message behind Alex Fynn’s campaign for Virgin Active Boxing. The film was built around intensity and rhythm, capturing the physicality of the sport in a way that feels both raw and deliberate.
Every shot was carefully timed so that the boxing movements aligned subtly with the music in the edit. The team also recorded all the sounds on location, using the real impact of gloves, breath and movement as part of the final mix. The result is a piece that doesn’t just show boxing, it puts the viewer right in the ring.
CREDITS
CLIENT VIRGIN ACTIVE | CREATIVE DIRECTOR CHARL DU PLESSIS | VISUAL DESIGN LEAD STEPH HOLMWOOD | BRAND MARKETING LEAD LEANDRE KARK | MARKETING COORDINATORS GRACE RANGATA, BEATRICE KAMPMANN | PRODUCER NICOLA DAVIDSSON
PRODUCTION COMPANY PRETTY NEAT | DIRECTOR ALEX FYNN | EXECUTIVE PRODUCER TASSYN MUNRO | DIRECTOR OF PHOTOGRAPHY JASON PRINS
POST PRODUCTION PRETTY NEAT | OFFLINE EDIT ALEX FYNN | ONLINE EDIT NICOLAI GROUDEV – PRETTY NEAT | GRADE KYLE STROEBEL – REFINERY | FINAL MIX WELOVEJAM